Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results .
In recent years, the widespread use of search engine optimization strategies and their implementation in a larger number of websites, have generated the consciousness that occupy the top positions in the search results pages can be crucial to a website.
Every year, search engines are incorporating new variables that must be taken into account when optimizing a website. Local searches, or custom searches are some of these new types of SEO.
AT LIMONADA ESTUDIO WE WILL ELABORATE A COMPREHENSIVE STUDY OF YOU WEB PAGE TO OPTIMIZE THE NATURAL POSITION OF YOUR DOMAIN, EVEN GETTING THE FOLLOWING OBJECTIVES:
- More visitors, more business
Increase your visibility on Google to get more quality visits. Your business will grow as your website increase visits of potential customers.
- Go ahead to your competition
Scale positions ahead of your competition in Google, achieving greater visibility into the market.
- Increase your sales
Convert your views into business. Get through your website, the best sales figures. Race advantage in the business world of the XXI Century.
- The best medium-term investment
In a few months you will see a rise in positions of your website on major search engines. Maximize your return on investment (ROI).
- Improve your visibility
Just being visible in Google, you will achieve effectively compete in your industry: the image and prestige of your company on the internet will be improved.
- Increase the number of clicks
Improving your company’s position in search engines, will increase visitor traffic to your website through free clicks.
TO ACHIEVE IT WE WILL DO THE FOLLOWING:
Strengths and opportunities analysis
We will study and analyze with you, the best strategy for your business. We will define the strengths and weaknesses of your website to adapt it to the digital environment and to differentiate it from the competition in your industry.
We will realize a comprehensive study of the keywords in your industry that will make grow your business. Thus, we will work to increase the quality traffic of your website. Furthermore, we will analyze the structure of your website to facilitate navigation to users.
FINALLY, WE WILL CREATE AN ACTION PLAN TO ATTRACT AND RETAIN TO YOUR POTENTIAL CLIENTS.
- Study of key terms
Selecting five to ten keywords search that will enhance the visits of interest for your business.
- Web Architecture Analysis
Study of your website to facilitate navigation of users and convert visitors into loyal customers.
- Adapting to the digital environment
Adapting your business to new technologies of digital communication.
TOOLS FOR WEB ANALYSIS
- GOOGLE ANALYTICS
We will configure the new code generation to monitor your website with Google Analytics. This tool allows to control the number of visits, its origin, and the behavior of them. In this way you will be able to verify at any moment the traffic of your website.
- GOOGLE WEBMASTER TOOLS
We will configure access to this other Google program to have access to detailed reports about the visibility of your website.To obtain the point of view of Google directly on your site and we manage to find and fix potential problems in the main search engine indexing.
APPEAR ON THE FIRST RESULTS ON A NATURAL WAY.
By using keywords, we optimize the source code and content of your website, adapting it for the indexation of major search engines (Google, Bing, Yahoo..). In this way your website will scale positions on searches of the incorporated terms.
Your company will be present at the searches that have more interest for your business. Once collected these visits we should be working on their efficiency and effectiveness in order to achieve greater profits.
SOURCE CODE OPTIMIZATION
Adaptation of labels, title, H1, H2, meta descriptions…
INDEXING IN GOOGLE
Treatment indexing problems in Google and other search engines, technology Flash, frames, pictures…
REVIEW TEXT AND CONTENT
Detailed content analysis for the suitability of the key terms established.
Google Page Rank measures the popularity of your website regarding the competence and influences the outcome of the SEO of your site searches. We, among other things, we make the following actions to improve your Page Rank: